Fractional Product Marketing
Cross-team alignment, sales enablement, and go-to-market that works.
Fractional services keep you in control of project scope, scaling up or down as needed.
No strings like payroll and benefits attached.
Plus you tap into more experience, more quickly and cost-effectively. That goes right to the top line.
Where does Product Marketing fit?
To the Sales team, the Product Marketer:
Knows how to demo the product while telling the value story
Is a master of the Buyer Persona
Knows the competition better than anyone
Owns customer-facing collateral
Handles product launches in a way that makes sense to Sales.
To the Marketing team, the Product Marketer:
Helps them understand who to target and what to say
Is the go-to product expert for launches and product-related content
Owns valuable case studies and testimonials.
To the C Suite, the Product Marketer:
Is the key product storyteller
Owns the competitive landscape
Serves as the critical link that binds all other teams together.
To the Product team, the Product Marketer:
Owns the Buyer Persona while they own the User Persona
Is the key liaison with Sales and Marketing
Owns Go-to-market including launches
16 Volts Services
Competitive Intelligence
Gather and maintain a deep knowledge of your competitors - how they go to market, key leaders, how they win, and how to beat them.
Product Narrative
Craft your unique product story and convert it into resonant, differentiated messaging that cuts through the noise in your market.
Launch Planning
A smooth and effective product launch doesn’t happen on its own. It takes planning and coordination across teams. We can help.
Revenue Acceleration
Get your sales team fired up & on message, and equip your marketing team with an intense understanding of who to talk to and what to say.
Content & Collateral
We’ll create the assets you need to attract qualified leads and escort prospects down through the sales cycle.
Analyst Relations
Tap into our experience with analysts at Gartner, Forrester, and others to ensure you’re well understood and valued.
Team Development
We can help you build and train your product marketing team for peak performance.
Get in touch today.