Ignore these three things at your peril: Positioning, knowing your Superfans, and aligning your story across Sales and Marketing.

When leadership needs a quick take on what’s going on ‘out there’ - whether for tactical or strategic purposes - there’s simply no one better positioned to respond that the product marketing manager. Without that role in place, your company will lack a key resource for synthesizing and interpreting a wide range of internal and external information.

Positioning isn’t a one-and-done proposition. Keeping it relevant and usable requires revisiting your assumptions and elements on a regular rhythm.

When it comes to added horsepower or even just staying on course, fractional Product Marketing may be the solution you’re looking for.

Product Marketing ranks as one of the most important allies a Product team can have. From successful launches to more complete market intelligence and beyond, you’ll gain a ton of momentum by working efficiently alongside your Product Marketing team. Here’s how.

Only Product Marketing can bind your Product, Sales, and Marketing teams cleanly and effectively. It’s all about personality.

Whether on the same part of the org chart or not, it’s hard to find two more interdependent teams in your company than Marketing and Product Marketing.

Product Marketing and Sales form a natural bond in what should be a perfect balance of give-and-take. But first, product marketers have to give.

Product Marketing is the key cog in your B2B business engine.