Nail your

Fractional Product Marketing for B2B tech companies.

We’re all about your Go-To-Market readiness: dialed-in positioning, actionable competitive intelligence, irresistibly unique messaging, smooth product releases & launches, and confident sales support. You don’t have the time or the resources to cover it all, so we’ll take care of it for you. Quickly, effectively, and reliably.

Product Marketing Venn Diagram intersecting Sales, Product, and Marketing.

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“If you're looking for high-level product marketing support, look no further. Jeff's domain expertise in competitive intelligence, positioning, messaging, launch, content strategy, packaging & pricing has been invaluable to Tulip. He's a core member of our go-to-market team, highly dependable and adaptable, and a great strategic asset as we plan and execute for continued growth. Jeff has definitely raised our game, at a cost of engagement that drives great value for Tulip.”

Sive O'Neill, VP Marketing, Tulip

Sive O’Neill

VP Marketing, Tulip.com

Go to market with confidence.

It’s not easy for small B2B companies to get Product, Marketing, Sales, and Customer Success to align effectively and efficiently.

When they don’t, you waste energy, suffer from a weak pipeline and high CAC, and never seem to get your story straight.

But when these teams are in sync, magic happens.

16 Volts can help you achieve the alignment you want for better execution.

Our Expertise:

  • Craft your unique product story and convert it into resonant, differentiated messaging that cuts through the noise in your market.

  • Know who you’re up against - and how to overcome.

  • A smooth and effective product launch doesn’t happen on its own. It takes planning and coordination across teams. We can help.

  • Get your sales team fired up & on message, and equip your marketing team with an intense understanding of who to talk to and what to say.

  • We’ll orchestrate and create the assets you need to attract qualified leads and escort prospects quickly through the sales cycle.

  • Tap into our expertise with analysts from Gartner, Forrester, and others to ensure you’re well understood by these important influencers.

  • We help you build and train your product marketing team for peak performance.

Experience that matters.

(To name a few.)

What’s fractional product marketing?

The fractional model gives you seasoned expertise at a fraction of the cost of a full-time employee. Fractional contributors work for you part-time — could be as little as a few hours a week — for as short or as long as you need.

We can also serve as your Individual Product Marketing Contributor, owning both strategic and tactical ongoing work that’s easy to dial up or dial down as needed. Learn more here.

Let’s talk.

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