“I believe you’re either you’re in Sales, or you’re in Sales Support. The rest are semantics.”
Curious about the name ‘16 Volts’? Read about it here.
I’m the founder and Chief Product Marketer at 16 Volts. I earned my stripes as a product marketer in the fluid and highly innovative Vancouver B2B tech scene, at companies with 3 to 30,000 people.
I bring an unrivalled ability to learn new industries and markets, and a quiver of well-oiled tools and processes. I will ramp quickly and will have an impact on your GTM almost right out of the gate.
“Jeff is one of the absolute best strategists in the city of Vancouver! He'll cut through clutter and focus on what really moves the needle. He is loved by leadership, teammates, and peers, and makes the workplace fun. Throw Jeff a seed of an idea and he grows it into thought leadership pieces that get great results. Give him an hypothesis and he gives you your answer. Throw him a curve ball and he hits it out of the park.”
Robin Jones, Fractional CMO
“Jeff’s ability to create compelling thought leadership content and translate complex business requirements into an engaging story is second to none. Content Jeff created at QuickMobile was instrumental to driving demand generation strategy and capturing mindshare of Fortune 1000 enterprise decision makers.
Whether he is presenting to a live crowd or delivering content via web, Jeff manages to create instant connection, get right to the point and deliver tremendous value to everyone in the audience. Jeff is able to develop incredible depth of knowledge of the industry, customers and technology landscape and then create processes and structure to share that across organization. It was a great experience working together and I would highly recommend him to any organization or team!”
Maria Osipova, CMO, Penny.AI
“Jeff has a real skill for getting inside the heads of both the makers and buyers of complex products and services. He's quick to identify the unique and interesting components, and extremely talented at converting that into meaningful, compelling content that attracts and retains the audience's attention. I am constantly impressed by his ability to ramp up on company and product knowledge in order to deliver valuable content. But it's his ability to keep the audience's needs and expectations front and center where he really makes his mark. Without that, we would fall prey to the sound of our own voices, and that's not always what the customer wants to hear. If you are looking for someone to guide you through the process of client-focused engagement, Jeff's your guy."
Harpal Gill, Global Senior Software Executive
Jeff has an impressive ability to distill complex concepts into clear, concise messaging. His talent for understanding a company's unique value propositions and translating them into compelling content has played a pivotal role in enhancing our brand's image and market positioning. Whether it was extracting key information from internal and external stakeholders, refining our brand messaging, or developing engaging content for our marketing materials, Jeff consistently delivered high-quality results that resonated with our target audience. Beyond messaging and positioning, he brings a broad scope of knowledge on topics from sales enablement to demand generation which he applies to projects to help ensure they are done in a way that dives long-term adoption for the organization. On a personal level, Jeff is a pleasure to work with. He has excellent communication skills, takes a collaborative approach, and isn't afraid to challenge or question the status quo. He consistently meets deadlines and is always willing to go the extra mile to ensure project success.
Lauren Mead, Fractional CMO
Jeff is an exceptional marketing leader with creativity, vision, and skill to develop winning go-to-market strategies, and leadership qualities needed to get company buy-in and bring those strategies to life. Jeff is also unique in how much he cares about those he manages. Through Jeff’s mentorship I was able to learn the product marketing trade and become a leader myself.
Mathew Jinks, Senior Product Marketing Manager, Messagepoint
Jeff’s Product Marketing Experiences
VP Marketing, Tryten Technologies
Built, hired, and trained Tryten’s first product marketing, content, and demand generation teams.
Led Comm100’s 11-person global marketing team (Vancouver and Hangzhou) including a 4-person product marketing group. Hired, trained and managed the team since 2018.
VP Marketing
Director, Product and Channel Marketing
The company’s first product marketing hire. Expanded role to include partner marketing in late 2016. Grew the team from 2 people to 4.
The company’s first product marketing hire. Expanded role to include partner marketing in late 2016.
Director, Product and Channel Marketing
The company’s sole product marketing hire. Responsible for the launch and messaging of VisionCritical’s second-generation MR community platform.
VP Product Marketing
Product Marketing lead for the company’s anti-spam and web security solutions. Launched the company’s first hardware-based anti-spam solution.
Product Marketing Manager
Other Credentials
Product Marketing certification, 2005
MBA from Thunderbird School of Global Management
Honours BA from the University of Waterloo (Co-op)
Valedictorian, Faculty of Arts
