Keep your enemies closer than your friends.
Deal-stealing competitive intelligence that keeps you in the lead.
Competitive Intelligence & Enablement
A strong competitive intelligence program elevates everyone’s game. When your Product, Sales, and Marketing teams know what the competition will say and do, they’ll be more able to handle objections and control conversations.
CI for your Product Team
Whether you’re a trailblazer or a ‘me too’ vendor - both come into play at different times - it’s critical to understand what capabilities you’re up against. For your product managers and developers, CI helps them keep tabs on the constantly evolving scope and capabilities of your competitors’ products and features.
CI for your Sales Team
There are two main reasons why your sales team needs good CI: to smoke out who got into the deal cycle before them, and to plant landmines and traps for those who come after. The more they know about other vendors’ products, pricing strategies, and sales tactics, the better equipped they’ll be to control the dialog.
CI for your Marketing Team
It goes without saying that differentiation is 100% relative to what other vendors are saying and doing – you can’t possibly differentiate unless you know! For marketers, it’s critical to understand your competitors’ messaging, content, SEO, SEM strategy, and other online and offline demand generation tactics. Only then can your team truly go to market with a unique and differentiated story.
