Fractional Keeps You Moving Forward
Fractional services aren’t for everyone. And they aren’t right for every situation either. Here’s how to know when fractional is right for you.
We can all use a little extra bandwidth from time to time.
During boom times, there’s always a long list of projects that never get off the sidelines, from updated competitive intelligence to better product launch processes and beyond.
And it’s not like these projects go away or shrink in importance during business downturns. They just drop further down the list of priorities. But what if you could get more done in both good times and not-so-good?
What if you had access to extra bandwidth to help you get s%*t done on a temporary basis?
Enter fractional services. Easy to add and manage, highly efficient and highly effective, fractional services give you access to experts at a frequency that suits your timeframe and budget. From CFOs to CMOs and now including Product Marketing, you can expand your team to get more done without any long-term commitment, without needing HR to get involved, and with the added bonus of advanced expertise.
Fractional is more or less another way of describing consulting, with one big difference: Fractional experts are both strategists and doers, so you get the best of both worlds: elevated strategic planning with seasoned tactical execution.
Here are some key scenarios where using fractional Product Marketing services make more sense than hiring in-house:
1) You have some well-defined Product Marketing tasks that need attention but not enough bandwidth to get to them. You’ve identified that your company needs help with messaging, competitive intelligence, launch planning, content strategy, and related deliverables, but your current team is already running at 110%. You want to tackle this on a project-by-project basis. You may also want help scoping out and filling a permanent role in the near future.
2) You don’t have any current Product Marketing headcount but you want to build out this function. You have an idea of how and where Product Marketing would fit into your current team structure and you want help turning that into reality through a combination of macro planning and process development.
3) You’re ready to hire one or more product marketers but would like an expert in the field to run the interviews. While your HR team can easily screen for qualifications and cultural fit, they may not know how to craft the job description or what to ask candidates to get an accurate read on their capabilities.
Fractional Product Marketing will give you a quick win in the short term and sustained advantages in the long term. If you’re not entirely sure how Product Marketing fits into your org structure, see our Services page or read our blog post on B2B Product Marketing Defined.
